UK Copywriters Directory - UX copywriting

  • PRO
    If you want to make your business memorable, you need a copywriter who can write fun, chatty, human content that makes people listen to everything you have to say. You need content that's: 🟡 Human ⚪️ Funny ⚫️ Impossible to stop reading Why? Because a tone of voice and content like that is what makes you stick in peoples minds. It's what makes them choose you! Hey, I'm Matt, a chatty brand copywriter and tone of voice consultant for B2B & B2C businesses with personality! If your: 🟡 Website isn't converting ⚪️ Newsletters are never opened ⚫️ Social posts are rarely liked, shared or commented on 🟡 Products or services aren't getting snapped up Then, let's do something about it. Choose me and I'll write stuff that'll: 🚨 Connect with your audience 🚨 Make it clear about what you do, who it's for and why they need it 🚨 Compel them to take action 🚨 Sound flippin' amazing Everything I write is infused with the same electrifying POP! 🎉 WHIZZ! ⚡ BANG! 💥 energy you experienced the first time you chucked popping candy in your mouth as a kid. Get a tone of voice like that and you’ll have your customers drooling over every single piece of content you put out. Nice! So, if you need: 💥 Goolie-grabbing tone of voice guidelines 💥 Dead chatty websites 💥 Rib-tickling social posts 💥 Pun-tastic product descriptions 💥 Fun email funnels 💥 Awesome articles Let's chat! Visit my website at www.indeliblethink.co.uk, send me a DM or email contact@indeliblethink.co.uk It doesn't matter what industry you work in, work with me and add a bit of POP! 🎉 WHIZZ! ⚡ BANG! 💥 to your copy.

  • PRO
    Hello. I'm an award-winning freelance copywriter. I've worked for some of London's leading advertising, design, branding and digital agencies. Yes, I can write a great press ad, brochure or website for you – but I also understand what makes a brand tick. My clients include international names, UK FTSE-100 companies and local businesses. My freelance copywriting services cover every sector. I'm also lucky enough to have won awards in every discipline.

  • PRO
    Engage, persuade & convert your audience with expertly written ads, landing pages, UX/micro copy and emails. Since 2018, I've specialised in writing copy for digital marketing campaigns, boosting brand awareness and driving engagement and conversions. My approach centres on developing customer-focused, omnichannel campaigns that hit the mark and create unique emotional connections. I write compelling narratives using data insights and evidence-based behavioural science to engage specific target audiences and context to ensure impactful engagement. Here's how I can collaborate with your marketing and design teams: • Create persuasive content that boosts conversions • Write clear, engaging copy that improves performance • Simplify complex language into something everyone can understand • Take ownership and responsibility for tasks and projects with a proactive attitude • Consistently meet project deadlines • Adhere to the strict regulations in pharmaceuticals • Work in accordance with ABPI and other codes of practice I'm adept at working in busy and regulated environments, often on several projects simultaneously across multiple squads and to varying deadlines. Interested in my copywriting skills for your organisation? Send me a DM, let's talk. Marketing Copywriter | Email Copywriter | Digital Marketing | Conversion Copywriter | Direct Response Copywriter | Landing Pages| Healthcare Advertising | Healthcare Copywriter | Copy Editor | UX copy | Video Scripts | Social Media Advertising | Tone of Voice | Behavioural Science

  • PRO
    Highly experienced millennial copywriter and marketing consultant. Read on if you need innovative, finely-targeted copy that works for your chosen audience! I offer all forms of copywriting services (both direct response and brand-led) as well as general marketing consultancy services, either on an ad-hoc or ongoing basis. I am happy to discuss projects in more or less any niche, and have experience of creating high-performing copy for a diverse range of industries and audiences. That said, like most professional copywriters there are a couple of industries and also demographics that I specialise in to a certain extent, due to a combination of both my own interests and extensive experience in copywriting for those niches. In terms of industries, my main area of specialism is within the healthcare sector, most notably the cosmetic surgery and medical aesthetics field. Secondarily, I also have many years of experience and a large volume of published work for clients in the veterinary and pet/pet care fields; generally pertaining to companion animals like dogs and cats, for both B2C and B2B clients. I also have quite a diverse portfolio across the fields of logistic/shipping, fashion and beauty, and travel/tourism respectively. The target demographics that I find most interesting are also those that many businesses run into problems targeting and resonating with; firstly, millennials. Marketing to millennials and also the smaller, more obtuse grouping known as "xenials" (those born between around 1978 and 1983 and often described as having had an "analogue childhood and digital adulthood") are the demographic groups that I feel that I can claim the best "insider knowledge" of, and experience in targeting. Some of my most popular copywriting services include: • Website content, from landing pages to full site copy. • Blog writing. • SEO content writing for all applications. • Article writing. • Advertorials and promotional/sponsored article creation. • Composing white papers and eBooks. • Writing product descriptions and product category descriptions. • Brochure, leaflet, and poster text. • Brand naming and slogan creation. • Press release writing. • Sales emails and mailshots. So, whether you have a big idea and need a professional copywriter to make it a reality, if you just need a single sales email or blog post, or if you know that your content is failing to convert but don't know how to fix it, I can help. The results that can be achieved with good copywriting are tangible, measurable, and pay for themselves many times over. However, poorly written content or content that isn’t the right fit for your brand and its target audience will cost you clients and revenue. Don’t settle for second best. If you need help with copywriting or content writing and want to work with a responsive professional who delivers targeted, original content within your deadline, every time without fail – get in touch.

  • PRO
    Hi, I’m Sue, and I can help you attract, engage, convert and retain your company’s ideal customers with website content that gets results. But I don’t do it alone. When you work with me, you work with my team of talented strategists, copywriters, content writers and designers at Full Height Copy. WHAT TYPES OF BUSINESS DO WE HELP? FHC works with small and medium enterprises in the UK, offering flexible packages with no tie-in. We recognise that businesses need to be able to scale their marketing efforts up and sometimes down to accommodate other financial demands. HOW DO WE HELP OUR CLIENTS? Since our launch in 2015, we have grown our writing, content strategy and campaign management services to cover every stage of the buyer's journey. We attract, engage, convert and retain our clients' prospects through: – Content strategy – Website copywriting – sales, product and landing pages – Blog writing and management – SEO management – Email newsletter management – Social media content – Content marketing – white papers, reports, case studies, infographics. INTERESTED TO KNOW MORE? We begin every project with a FREE strategy call, where we identify your marketing goals and the best means of achieving them using intelligent sales copy, engaging content and carefully designed campaigns. Read our latest blog article: https://shorturl.at/fLZ48

  • PRO
    Here's a copywriter who can share your vision, communicate your message and hit your deadline. I'm a team player with a major can-do attitude. Plus, having oodles of experience gives me just what's needed to create great content for you time and again. It's this insight that shapes the words I choose, and how they're arranged to create the strongest impact for all my clients, whether the brief is website or marketing driven. A degree in journalism, a postgraduate digital marketing qualification and two decades embedded within digital, design and creative teams have been the ideal backdrop to my extensive freelance career. Since earning pocket money from my sisters writing their 'thank you' letters as a child, I've always been putting the client first. If you can name it I can write it... Past projects have seen me deliver a creative mix: - website content - film scripts - change & corporate communications - complete magazines - magazine articles - newsletters (print and digital) - social media campaigns - blog posts - print brochures - annual reviews and strategy documents Broad sector experience It's useful for you to know I know my way around a broad sweep of sectors and communication needs. That's first-hand experience of creating killer copy for: - B2B - Fashion and lifestyle - Healthcare/pharma - Health and fitness - Global business - Luxury retail - Higher Education - Consumer goods My time in digital teams gives me strong SEO, functionality and usability skills. My clients receive results-driven copy built around thorough keyword research. Plus, my content design knowhow know how to test and retain reader attention. Web developers build better websites with my content performance insight too. And when it comes speaking in plain English, I know how to explain complex comms to audiences in highly consumable language. If you're looking for a copywriter who's invested in effective client handling and on-target communication then do get in touch. I think you might have found her. What clients have to say... "Rachel joined our team for a twelve-month contract supporting transformation communications for a large global client. Simply put, Rachel writes and curates great content. She is also incredibly reliable and responsive. But that’s not all. What I have really valued about working with Rachel is her ability to analyse, assess and make strategic recommendations for structuring websites and portals, to craft meaningful copy that really lifts corporate newsletters and to come up with headlines that will engage and be memorable.” - Jill Gaskell, Targit Communications “It’s been incredibly helpful to understand the value and quality of our website content, when looking towards implementing something new for the company. As a Content Strategy consultant, Rachel gave us an essential external viewpoint. She has been able to question and analyse our current site and help us plan for future developments.” - Gabriel Murray, Director The Lift Consultancy “Working with Rachel is always a pleasure. She quickly gets a grasp of what is trying to be achieved and will always deliver above and beyond the task. Simplifying the message into it’s simplest form is something that seems to come very naturally to her.“ - Roger Streeten, Streeten Design “Taking a gradual approach to improving our SEO has allowed us to embed our new-found knowledge into our daily work. We now have a stronger understanding of how to research keywords, create content our customers want to read and have a stronger understanding of the work carried out by our digital marketing agency.” - Steve Newins, Director, Whiteley’s Office Supplies

  • PRO
    User-centred copy and messaging that drives action by connecting more naturally with your ideal audience. Hi! I'm Laura, Copywriter and Content Designer. Specialising in not-for-profit and B2B. 𝗪𝗵𝘆 𝗺𝗲? I’ve worked in marketing and content creation for over 18 years with a particular interest in the not-for-profit and education sectors. Sector experience: Charity & not-for-profit, housing, education, coaching, financial services, tech businesses big and small, advertising & design, and automotive. And a range of smaller B2B service-based businesses. I’ve written: - Strategy, policy & annual review documents - Newsletters & emails - Case Studies & client stories - Large-scale, multimillion-pound, public sector tender documents (successful ones!) - Tone of Voice workshops & guides - Web & blog copy 𝗗𝗼 𝘆𝗼𝘂… have a great service, impressive outcomes, and exciting ideas to develop? want to connect with your audience, rally your supporters, and capture the stories that showcase your work? need a tone of voice that fits your organisation’s values and culture? 𝗛𝗼𝘄 𝗰𝗮𝗻 𝗜 𝗵𝗲𝗹𝗽? We’ll talk about what makes your organisation different and delve into your goals. I’m a good listener. I’ll research your audience; what drives them and what deters them. Then I’ll tell your story with effective content that connects naturally with your reader in a way that makes them want to take action, whether that’s… --> becoming a service user or client, commissioning your service, donating, volunteering, or signing up for your newsletter. I prefer a no-fluff approach to messaging and copywriting that focuses on achieving your goals. 𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁? Persuasive (not pushy) messaging that makes an impact in the right place, with the right people, at the right time. I've also developed some processes that make working with me really easy and enjoyable. So what are you planning? Drop me a line and let’s chat! Laura

  • PRO
    Hi there, thanks for taking a look at my profile! I'm a highly skilled copywriter and UX writer with over 10 years of experience and a history of turning out polished copy for both big brands and small businesses. Whether you need an experienced general copywriter or a UX writer - I can literally write on any subject, long form or short form. I have professional copywriting and editing experience for various agencies and brands, covering travel, food, fashion, beauty, health, horticulture and lifestyle branding, as well as business, insurance, law, technology, oil and gas, and finance. My work has involved the writing of optimised online articles, blogs and web pages, as well as advertising campaigns, newsletters, CRM, UX writing, UX research and competitive benchmarking, usability testing, internal comms, formal documentation, speeches, scripts, social media, sells, e-comms product descriptions, TOV guides and training materials. I like to think I can turn my hand to write on any subject, and have written for various large global brands such as Google, Vodafone, Shell Energy, Expedia, HSBC, Virgin, JP.Morgan, British Council, P&G, GSK, Physiogel, Aquafresh, Always, TUI, Daily Mail, Barclays, The Guardian, O2 and other smaller companies. What my clients say about me: "Emily's specialised skill set in UX writing transformed our app's interface into a seamless, intuitive journey for users, making her contribution invaluable. Emily possesses a unique talent for crafting microcopy that guides users effortlessly through digital landscapes. She has an exceptional ability to understand the user's perspective, ensuring every piece of copy not only informs but also engages and delights. For anyone seeking to enrich their digital products with user-centric, engaging copy, I wholeheartedly recommend Emily Haddington. Her expertise in UX copywriting is a rare find, capable of bringing clarity, precision, and innovation to any project." - Rhiana Spring, SpringACT "I had the pleasure of working with Emily for a number of months at HSBC. She’s a talented writer and always had a positive attitude despite any curves we faced with systems or new ways of working. She’s not shy of a challenge and gives her all every time, which made working with her a breeze. She delivers consistently and takes on feedback and asks questions openly in equal measure. She made a real impact to the quality of our written content in a short time, and on a personal level I really enjoyed working together." - Afsana Sayyed, HSBC "Emily has written a lot of content for us over the past couple of years on a wide range of topics including travel, childcare, home improvement, business, education, and lots more. Her content is well-written, she replies promptly and she is always lovely to work with." - Becca Honeybill, Root Digital

  • PRO
    The freelance copywriter who writes the words that work wonders. I'm going to level with you. I don't like writing about myself (which is ironic, given that I'm a copywriter). Sure, I could've filled this page with some generic drivel about how great I am. But who wants to read that contrived nonsense anyway? Let's talk about you. You've got a business to run. Clients to win. Products to push. Services to sell. Campaigns to conquer. Brands to build. You need the right words to make things happen. Words that excite. Engage. Inform. Persuade. Words that dance off the page and waltz into the minds of your audience. Words that make them stop, think, and act. The right words work wonders – the wrong words don't work at all. That's why I obsess over them as if my life depends on it. From long-form to short-form, every word counts. Every word has its place. Every. Single. One. So if you're lost for words, let me find them for you. Portfolio: https://jdn.media Email: jamie@jdn.media

  • PRO
    👋 Hello. I'm an experienced freelance content writer and SEO consultant focussed on helping small to medium-sized businesses create engaging websites that both users and search engines love. With 13 years in the industry, I excel in long-form content and strategic SEO to grow your visibility and draw in the right customers. You can also hire me for a day for focused SEO help, offering support specifically designed for your needs. Strategic SEO is essential for Google to serve your service solutions to the right people. By establishing a strong SEO foundation and producing quality content, I assist businesses in achieving the search visibility they deserve, simplifying the process compared to typical SEO agency experiences. I follow Google's guidelines closely, ensuring your content reflects the expertise, trustworthiness, and authority search engines look for. My services include website content, SEO audits, article and blog writing, and ongoing SEO support, all aimed at enhancing your online presence and fostering growth. If you're looking for genuine improvement in your marketing efforts and want to make the most of your website, let's have a chat. ✏️ For a free consultation, please send an email to miriam@oakscript.com or visit www.oakscript.com to see how I can support your business.

  • PRO
    Hi. Hey. Hello. Finding the right words is tricky. People pay me to play with words. Because words are important. Words can confuse. Raise a smile. Paint a picture. Cause offence, anger. Make you switch off or zone out. Stir emotion. Spark a memory. Engage. Educate. I help brands, clients and small businesses get their message across to the people that need to hear it. I add a human touch, so good ideas don’t go to waste. And in a way that doesn’t make them sound like a corporate robot. Choosing the right words is an art. But more than that, they can help you stand out from your competitors, shape relationships with your customers, even save you pennies (and pennies make pounds). ---------- Kind words... “the sort of mind that I imagine must be able to put together a 1,000 piece jigsaw puzzle” Leigh is a fab writer. I was lucky enough to manage her while we were working with a large financial company. And during that time, I regularly heard about how she was a solid wordsmith. But also that she was able to absorb and somehow remember the intricacies of the industry. She has the sort of mind that I imagine must be able to put together a 1,000 piece jigsaw puzzle in her head. But instead of a jigsaw, it's a thousand letters. And she's making sure they all fit together. Lewis Dowling – writer, storyteller, consultant

  • PRO
    Do you need a new tone of voice or a brand refresh? Perhaps a video script, or your site rewritten. I'll be your guide. My USP: I'm an award-winning advertising copywriter and scriptwriter with 25 years of experience who has worked in B2B, consumer and healthcare. My training at the School of Communication Arts, and extensive writing background, means that I’m conceptual and strategic, and not simply a writer who fills in the blanks. I grasp the essence of each communications challenge quickly, and can help advise you on the best approach for your marketing strategy. How I can help: Whether you’re looking to launch or relaunch your brand, need a consistent tone of voice, a big communications idea with deliverables across multiple platforms, or simply a blog, an email campaign or a website refresh, I have the expertise to deliver copy that brings results. What I offer: My specialisms include advertising concepts, direct mail, press ads, posters, radio ads, social media, SEO content and online advertising. After interrogating the brief, I produce all types of written material, from banners and viral marketing, to TV, film and animation scripts, brochures, catalogues and flyers. Editorial services: If you’re looking for more straight-forward editorial assistance, I can proof-read and sub-edit your copy to help you optimise your content. Alternatively, I can write original copy from scratch or refresh your existing content. Committed to producing the best work, I check and double-check my copy every time. My approach: I’m equally happy working on my own; or in close collaboration with a creative director, art director or designer, as well as in larger, multi-disciplinary teams of software developers and project managers. I set high standards for myself and never compromise on quality. Working with me: When you work with me, you’ll discover I have the following skills: - conceptual thinking - commercial value add - both long and short copy - a flexible, versatile attitude - ability to build rapport quickly - quick learning capacity - a sense of fun A typical project begins by discussing the brief either face-to-face or over skype or zoom, email or by phone. We would then agree on deadlines and budget, any source content, and if appropriate, set milestones for delivery. I look forward to working with you. Still undecided? Here's what some happy clients of mine have to say: “Julia is a very talented scriptwriter. Her response to any brief is thoughtful, creative, highly structured, and presented with a clear and considered rationale. And it's always delivered bang on time. She has a flexible approach and is great in client-facing situations. She's able to produce beautifully crafted work. I would have no hesitation in recommending Julia to anyone in the creative industries whose first consideration is quality.” Kate Greenslade Video producer Freshly Made Films “Julia is a terrific writer and a brilliant addition to any team. She gets to grips with briefs at very short notice and can swiftly respond to deliver superbly crisp and clear copy that does the job perfectly. She's definitely that 'go-to' person when it comes to finding a fantastic freelance copywriter.” Katy Lindemann Digital Product & Experience Strategist “Julia's exactly what you want in a freelance writer. She's fast, efficient and writes fantastic copy. She's also good fun to work with and can turn her hand to just about anything you throw at her.” Ian Sweeney Freelance Creative Director “Julia is an excellent Copywriter. She takes our extremely vague briefs and turns them into absolutely perfect copy. She is by far the best Copywriter we have ever worked with.” James Percy Managing Director Verasseti & Dreamspace UX “Julia kicks ass. She knows how to write well, she knows what reads well, and she knows the business inside and out. I was brand spanking new to ad copywriting when I first started working with Julia and most of the stuff I now know that's worth knowing, I learned from her. She is clear headed and will give no quarter in defending the word, the flow, the meaning of the work – all without being precious about the end product. Julia is a real pleasure to work and collaborate with. If you want creative copy with the integrity of the finest pizza crust, you want Julia Howe.” Laura Rohde Senior Digital Copywriter Wunderman Look forward to working with you. Julia Howe www.ideasandwords.co.uk 07968 120202

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Member spotlight

Hannah Rose

“I am at my best in the morning, so I try to schedule all creative tasks before lunch. If I’m struggling in the morning, I use the classic strategies of changing where I’m working from, taking a break, or exercising in the hope of a Eureka moment.”

Declan Morton, Copywriter.Declan Morton

“I’ve always enjoyed writing but I didn’t set up on my own account until 2019. At that point I had been teaching for nearly two decades and had become frustrated with the academy trust to which my then school belonged. I took a plunge and set up as a freelance writer.”

Jo Watson

“I wish we were all more honest when speaking to newer or younger copywriters and telling them what to expect in their career. It’s a hard job, it’s constantly evolving, and it’s still nowhere near as widely respected (as both an art and a science) as it should be.”

Abby King

“Let your work breathe. While it’s tempting to send over to the client once a piece is ready, I try to give it at least 24 hours (where time allows!) before I go back in, review and send.”

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